Intimissimi

Found this brand while shopping in a mall in Tenerife and it was a memorable and very positive experience in store where I was measured and told not to look at the sizes but to try what was recommended by the knowledgeable assistant. I did so and spent about 250 euros. I came home with 4 new bras, 10 pairs of knickers and a long sleeve cashmere T-shirt. In the past I have paid the same about for one bra and knickers from L' Empreinte, or La Perla.

7 months later I am still wearing and loving the so comfortable products every day. I am not a small perfect size either. And the fit (although no longer the size I thought I was) is really great, no digging in and great support without loads of padding. Win win for me. They have washed really well in the machine. 30 degrees, no fabric softener, no lingerie bags. So many of my expensive bras need hand washing. Practical and affordable luxury for every day, promoting fair wages and transparent manufacturing using eco textiles like Modal and Tencel where possible.

For anyone searching for lovely comfortable ethical lingerie that doesn't fall to bits, modern, stylish, flattering design for reasonable prices - what M&S used to be only much more European in style.

Can't say enough about this company. I haven't taken advantage online yet so haven't experienced their returns or E commerce customer service however couldn't imagine sending anything back now I know my size. So far my in store experiences have been good but they also give bundle deals online and sometimes gifts with purchase. I got a gorgeous beach bag FREE when I shopped with them in Portugal. You got me Intimissimi. The brand for anyone who loves lingerie brands like Rigby and Peller, Marie Jo, Agent Provocateur, Chantelle, Aubade or Coco de Mer.