Lily Blacker / 19 April 2025 / Categories: Product and Brands, Brands, Shoes

To Buy Or Not To Buy On Running Cloudmonster Sneakers On Ebay

Would you trust Iga Swiatek and Zendaya?

I have been pondering the difference between marketing’s disappointment and actually genuine market research for a Sunday morning when online shopping has become a national pastime a substitute for introspection, it’s kind of a new way to look at being in search of the divine.

I’ve been thinking about buying a new pair of trainers for a while and I’ve been doing the preliminary research as to which pair I’m gonna go for. On running are the brand I’ve been looking at, the cloud monster is the model name of the pair of trainers I like. The price around £140 if you get the cheaper ones new all the way up to £240 for Hyper Cloudmonster.

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Regardless of our opinion on successful marketing campaigns whilst On running is said to have about 2% of the global shoe market at present in 2024 they say sales rose significantly up almost 30% on the previous year at 2.32 billion Swiss francs.

I guess the big question is will that massive growth sustain.

The first time I was introduced to the on running cloud monster sneaker. I think I saw a blogger or influencer wearing them online on Instagram or X I’m quite a big tennis fan and then I saw Iga swiatek the Polish tennis champion Marketing a pair of on sneakers that had been produced especially for her. They did look really good and Iga Swiatek seemed to like them.

The other day I saw a story in the Hollywood reporter about Golden Globe, Emmy winner and Hollywood starlet Zendaya being the new face of On Running. I loved Zendaya in The greatest showman and although I haven’t seen the movie “Challengers” I did follow a good deal of the press and PR around the movie as I am very interested in the work of her stylist Law Roach and the collaboration between them created some standout moments for the press like her appearance at the Met Gala in two different Galliano gowns the first from Maison Margella where he is currently creative director and the second gown from an old 1996 givenchy collection only ever worn once before on the runway by super model Veronica Webb. Zendaya appearance on daytime talk show wearing a vintage Thierry Mugler lime green neon suit on the Kelly and Mark show also got headlines as Zendaya supported secondhand fashion retailer in Beverly Hills Rita Warnick by buying instead of borrowing.

In 10 short years stylist Law Roach has created so many moments for the press with Zendaya she has been capitulated to bonafide stratosphere style status with the Challengers movie creating a spin off styling social media campaign with the hashtag #tashimademewearit

And yes I was influenced when I saw Zendaya promoting the On running sneakers I was 90% sold on.

I know this seems like a very long story not about the sneakers, it’s more a story about marketing and even though I didn’t think I’d been brainwashed about the On Running sneaker I now know for real of course I have.

I don’t know anyone who has recommended them, no one I trust has told me they are amazing.

I was in the nail shop yesterday and the lady sitting next to me was wearing what looked like a fairly new pair of On running shoes. I immediately mentioned the sneakers and asked if they were Cloudmonsters. She said they were. I told her I’d been thinking about investing in a pair but hadn’t made the jump yet.

She told me, like me, she had waited for a while, did her research. She said they were pretty new had been wearing them (not for running she said) for about 8 weeks and she said the cushioning on the bottom was good and they did give light bounce but and it’s big but she told me the fabric on the top was way too flimsy for her, not that comfortable and the shoes didn’t feel stable on her feet. She said she was in the right size so that wasn’t the problem. The kicker for on running she was looking for something else and considering New Balance for their ethical credentials she said Made in USA and Made in UK.

I did think about saving a bit of money and trying to find a pair on a secondhand site then someone told me there were loads of fakes in circulation and to be careful.

Love to hear what anyone else thinks about their On running cloudmonsters and if the experience was the same or not.