I’ve been a fan of the white company for years and I was absolutely delighted to hear they now have B corp status, which means they have had to jump through a lot of hoops for consumers to feel assured their businesses practises are putting people first over profit. Something I buy into.
When they first started as a mail order catalogue many moons ago I used to buy their body cream, I don’t think they do it anymore and then when we got married I asked to sheets as a present.
I’ve bought a couple more sets since then but the original ones are still going strong 15 years later.
I’ve tried others in the same price point and the white company ones I think are comparable to some incredible towels I got in the Harrods sale 10 years ago, sorry brand unknown that turned out to be the best towels ever purchased.
I wash at 30 degrees with a scoop of Dr. Beckmans (which someone snooped about on here) and they come back like new every time.
FYI I also really love the Grapefruit candles too. I did have a cashmere hot water bottle cover a few years ago I love but the cashmere blend socks last Christmas were disappointing. The ones in John Lewis, same price way better quality, but this is very unusual.