Shirley Yanez / 04 November 2024 / Categories: Shops, Clothing, Product and Brands, High Street Brands, Clothes

F&F clothing at Tesco

Supermarket fashion brand

The allure of Florence and Fred's chic and affordable fashion showcased in those glamorous TV ads can be quite enticing, isn't it? The models strut their stuff in those fabulous outfits, and you just can't wait to recreate those looks in your own wardrobe. But then, the quest to find those very items in a Tesco store turns into a fashion scavenger hunt! But as you delve deeper into the racks, the reality sets in. The clothes from the ad are nowhere to be found, and it's like you've entered a fashion mirage. You're surrounded by a sea of clothes, but they're not the ones that called to you from the television. You start to feel like a detective, scrutinizing every hanger, hoping to catch a glimpse of that perfect ensemble. You ask a friendly store assistant, and they give you a knowing smile that seems to say, "Welcome to the club of the perpetually fashion-disappointed."

To make matters more interesting, the in-store layout might as well be a labyrinth designed by a fashionista who enjoys a good puzzle. You weave through racks of mismatched sizes, colours, and styles, feeling like you're in a charity shop.

I am not sure why I have been unable to find the clothes in the ads at my own Tesco store in Leicester but maybe it is because the clothes advertised are only in certain superstores, so it would be good if Tesco took this onboard and told us where to find them. I wanted to try and buy a gold sparkly beachwear set that was in the summer campaign online and TV but even after calling the store directly, these items were not to be sourced anywhere, so I gave up.

It makes no sense to me, to spend all that money advertising fabulous clothes when it is almost impossible to find them in store, let alone buy them! Come on Tesco get up with the times and open an online store for Florence and Fred clothing.