Jeanie Davidson / 12 November 2024 / Categories: Product and Brands, Brands

SKY Black Friday Deals

When you are about to hit purchase for an exciting new Sky glass TV you’ve been thinking about for a while, you make a quick call to check one thing and the sales process completely puts you off.

This is what has just happened to me. I am a Sky customer already.

The story;

Over the weekend our old faithful terrestrial TV went and after a few years contemplating a digital subscription like Netflix we decided to do the Black Friday deal with Sky and get a Sky glass TV, paid for over two years for a monthly premium of £42.

We were just about to click buy online when we decided to just check ahead of time how long the new TV would take to arrive and find out more about the logistics of setting it up.

After being routed through a call centre in a far off land where the echo time delay on the

line was so bad we were speaking at the same time I got put through to my sales person who shall

remain nameless, the guy’s just making a living. I am still in shock as to how this conversation went.

The sales agent had a script and he wasn’t deviated from it even when it became very obvious I wasn’t playing along.

He started asking me really nosey sales questions like why had I decided to think about a new TV, how old was my old TV, what had happened to it, how much TV did I watch, what were my favourite TV programs, it was so intense I wanted to say mind your own business.

To be honest it gave me the ick this person was so on a mission they were oblivious to what I was saying on the other end. I was even so brutal as to tell him I only phoned up to get one question answered and I didn’t want a friendly chat. It didn’t make any difference.

He was so pushy I ended up getting off the phone. I’d been offered a black

Friday deal online a little cheaper than what was being offered over the phone, but he couldn’t understand why I wasn’t happy with a different lower price online not being available over the phone.

The long and short of it was the sales call centre was so aggressive and not listening it completely put me off.

When I told the agent I wanted to have some time to think about it and actually put the phone down, it was the only way I could get off the phone, he phoned me back immediately.

He’s calling back at 5pm tomorrow even though I said I would get back to Sky if we wanted to go ahead.

Update 24 hours later

Pushy much????? At 5pm the phone went, we didn’t answer, it went a further 6 or 7 times over the course of the next 30 minutes. I wish Sky were this keen when I tell them our Broadband speeds are diabolical.

The truth is I am so glad I didn’t just go ahead and sign up for the contract online.

After I got off the phone I actually felt violated, which I know is a strong word, like my personal space and privacy had been disrespected.

In 2021 Dana Strong took over the corporation of group chief executive. She comes from managing both cable and satellite businesses globally and was recognised for her track record for accelerating growth. Maybe the strong arm selling is part of that strategy.

For me, as a Sky customer for 10 years I’d love to ask the CEO, what’s the point spending thousands to produce glossy ad campaigns and marketing strategy around Black Friday or any other special offer and then treat your customers like this.

You must think we were born yesterday.

Got to be a more authentic Sky, get real and less blatant. Care more about the customer than the money and things might be more successful.