Dora Black / 04 March 2025 / Categories: Product and Brands, Branded Products, Household

Woolite

Your luxury textiles best friend

Because I like really good fabric, I have my mother and grandmother to thank for Woolite; I also have had to learn how to take care of the garments that look and feel incredible when brand spanking new but can shrink, bobble and look like rubbish in a split if you don’t know what you are doing in the laundry.

I learned from two experts, good quality cotton can be boiled within an inch of it’s life but more delicate wools, cashmere, merino, angora, mohair, anything natural sourced from an animal needs extra care, and anything eco like Tencel and modal benefits from a more gentle approach.

Laundry day at my house growing up was like a Wallace and Gromit production line, we had a separate laundry room in an old Victorian house where the kreel (a contraption of wooden slats on a pulley system) lived, to deal with laundry for a large family that included farming overalls hoisted above a kitchen aga.

Woolite has been around for decades and even though I buy very few household cleaning type products largely due to the fact I am reducing my plastic / chemical consumption and am pretty anti bleach and air freshener I always have a big bottle of Woolite under my sink for my clothes.

All you have to do is pop a capful in your washing up bowl in your sink and in cold / Luke warm water wash your delicates by hand, rinse in cold water and put them through one short spin cycle in your washing machine and lay everything out flat to dry. I do it between vintage cotton sheets. This is also the best way to deal with luxury lingerie, those £150 bras from Auberge or L’empriente.

Put this type of lingerie on a four hour washing machine cycle and you’ll learn very quickly never to do that again.

Woolite is the miracle product for girls/women who like expensive but have to take care of it.

A few people on the reviews say it is heavily perfumed, something I hate so I’d disagree with this. It does have a fragrance but nothing compared to the heavy scent of fabric conditioner which I never use for exactly that reason.

Like most high chemical household products Woolite is relatively expensive, £5.50 from Ocado for 750ml.

I don’t buy very many different cleaning, laundry products so for me I don’t mind spending a bit more on this.