I don’t know much about fast fashion except that we buy too much of it so when I noticed a post from Umar Kamani ceo of UK fast fashion giant Pretty Little thing this morning grovelling like mad to his customers I did stop to read what it was about.

Have you had your Pretty Little Thing account closed?

The brand took the decision to close many (I don’t know how many) customer accounts because the brand claims these customers were serial offenders, buying, wearing, returning. This has been a reported problem in the past with ASOS doing the same, stopping free returns and banning certain customer accounts.

Only this time the pretty little things customers have clearly gone so crazy the CEO has apologized and told customers they will be looking at every banned account individually to ensure no one has been treated unfairly.

I don’t know about you but if a brand closed my account and told me they didn’t want my business I wouldn’t be begging to reopen it, that said I don’t buy clothes, wear them and return them either.

Have you had your online shopping account closed by a brand? Very interested to find out how many people this has happened to who believe they have been amazing customers who want to be valued not barred?

Pretty little things is owned by Boohoo PLC the people that caused problems in Leicester, according to the press and for leicester garment workers during the pandemic. I am a nurse.