I have been using this amazing shampoo now for two years and have noticed a real improvment in the health and thickness of my hair. I use the all soft shampoo and conditioner because my hair is dyed and gets very dry and is difficult to manage, this combination works wonders, leaving my hair feeling soft thick and amazing. It is not the cheapest but it is worth every penny. This product does what it says on the tin a hair softening shampoo with argan oil for dry, damaged and brittle hair that leaves hair feeling soft, clean and thicker. This product contains Keratin-enrich complex dramatically transforms the texture of dry, brittle hair Moisturizing factor that replenishes and maintains essential moisture balance.