Jenny Smith / 23 August 2025 / Categories: Product and Brands, High Street Brands

Calzedonia the dream realised of Italian Riviera Beachwear on a budget

Where do you go to find an off season bikini for less than £100

I like to try on when I shop for a bikini, 👙 have big boobs and smaller hips so I also need to buy tops and bottoms separately and Calzedonia on the Kings Road has become my firm favourite for this job if I want to buy two or three bikinis for my summer holiday.

Like many people I elect to travel in September or October when the prices drop significantly especially this year when summer holiday prices and flights especially seem to have skyrocketed into another stratosphere.

I have invested in a few bikinis I love, brands like Melissa Odabash and Maryan Mehlhorn but they get trashed too quickly if you get in the pool or ocean in them so I keep my expensive one just for lounging that way they last a whole lot longer.

And there is no where I have found better for the wear to death bikinis you take on holiday wear for a couple of seasons and then leave behind for the cleaners at the hotel to enjoy. It has become a bit of a ritual, showing gratitude in a hot place with your beachwear and swimwear you are not going to wear again for at least another year. The staff are usually to delighted to share in the holiday suitcase. And appreciate items they may not have access to on a Greek island or somewhere in the Indian Ocean.

Calzedonia is always my go to place for the mix and match bikinis I like to have. You can pick up a bikini for £50 usually, they have great sales and often 3 for 2 offers. It’s an Italian company so the styles are chic and stylish. The Italian fashion and retail group founded in 1986 in Verona, Italy, by Sandro Veronese with headquarters in Dossobueno, near Verona.

The shop on the kings road is my favourite and although I don’t live on that side of town, I wish a visit to Calzedonia is usually what draws me to Chelsea.

There’s usually a pretty good selection even off season although when October comes around the shop will definitely be more leggings, athleisure wear and tights for the UK winter so if you are bikini hunting now, August is the best time to shop as you’ll hit the sales too.

For girls with different size tops to bottoms it’s the perfect place to shop for a bikini as the Calzedonia group also owns lingerie brand Intimissimi and base layer lingerie brand Tezenis so the bikini tops are well cut, go up to a DD cup and fit like a glove.

I am an E cup and the Calzedonia DD fits me perfectly.

The only negative thing I have to say about Calzedonia is the staff in store can be a little bit sales hungry but I have got used to this and just take my time before deciding what I want to buy.

You can get a refund within 30 days online however getting a refund in store may be trickier if you make a mistake. Like many stores now they are reluctant to give money back and you may find yourself stuck with a credit note you are not going to use if you make a hasty decision or purchase without trying on.

I save myself any hassle on returning by being completely sure what I want to buy before handing over my money.