Holly HY / 07 October 2026 / Categories: People, Creative, Fashion Designers, Ordinary People

Rachel Ojuromi: From Lagos to Chanel Runway

An early fan of the model and fashion influencer who the world has just met

I have been following Rachel Ojuromi, @giverachelashot, on Instagram for about a year, watching her turn the streets of Lagos into a runway with the kind of conviction usually reserved for the grandest fashion capitals.

With the help of her best friend, designer and stylist Debby Fasingha (@flygirldebby), and photographer and filmmaker Odey Ikpa (@srodey), Rachel created her own version of Matthieu Blazy’s Chanel Métiers d’Art show, using Lagos as the backdrop and second-hand clothes as the raw material. The result was not a conventional fashion shoot. It was a piece of performance, filmmaking and fashion criticism all at once.

And, honestly, some of it was better than the original.

There is a particular look in the viral film, a leather jacket with a denim skirt, that stayed with me. Rachel and Debby had taken the language of Chanel and translated it through their own eyes, their own resources and their own city. The result felt less like an imitation than an improvement: looser, more alive, more personal. That is the magic of fashion when it gets into the hands of people who genuinely love it.

What makes Rachel’s story so moving is the absence of the usual machinery. No enormous production budget. No fashion-house backing. No Paris studio. Just taste, imagination, clothes they could find second-hand, a camera and a group of friends who believed enough in the idea to make it real. I recall showing one video to a friend, Rachel sweeping her home, maybe a friend’s in a unbelievably stylish outfit, purple peddle pusher leggings with black fringe boots, a multicolored structured bikini top, a fringed wrap tied around her hips, stilleto open toes. The image was invigorating. Why not I thought. Looking fantastic in your clothes isn’t reserved for grand and swanky surroundings. Rachel brought the joy of styling, making an unbelievable look from what she had available, through the lens.

It reminded me of our style show The Hollywood Look For Less, an opportunity born from passion for fashion, a never give up attitude (and a sprinkle of desperation) and knowing if you do nothing nothing happens. We were making something from nothing in a similar way. I completely related and it was magic.

Then something extraordinary happened.

The film went viral. Matthieu Blazy noticed it. Fashion publications began telling Rachel’s story. She signed with modelling agencies. And on October 5—about three months after that Lagos recreation—Rachel walked the Chanel Spring/Summer 2027 runway at the Grand Palais in Paris, for the very designer whose work she had recreated on the streets of her home city.

It was also her first time leaving Africa.

Think about that. The first time she leaves the continent, she goes to Paris and walks Chanel.

There is something almost unbearably romantic about it. We are so used to hearing that fashion is about access: who gets invited, who gets photographed, who has the right connections, who can afford the clothes. Rachel’s story turns that idea upside down. She didn’t wait to be invited into the fashion world. She built a little version of it herself, in Lagos, with what she had.

And three months later, the world came looking for her.

Maybe that is what is so inspiring about Rachel Ojuromi. It isn’t simply that she got lucky. It is that she behaved as though the thing she dreamed of was already possible and then made the world see it too.

Sometimes miracles really do happen. Sometimes they start with a second-hand jacket, a friend, a camera and the audacity to turn your own street into a runway.

Images Screenshots from @giverachelashot Instagram feed