The 10 best American loungewear brands right now (ranked by average price, most expensive first)
Whether you live in sweats or just want something softer for off‑duty days, American loungewear still sets the tone for easy, everyday luxury. Below, eight standout labels ranked by their typical full‑price cost per piece (think hoodies, joggers and knit sets), with notes on fit, fabric and why they’re worth it. Prices are indicative and vary by fabric, capsule and season.
1) Free City
Typical spend: hoodies £250–£400; sweatpants £200–£300
Los Angeles to the core, Free City is all about small‑batch fleece, hand screen‑prints and saturated colour. The brand’s plush, brushed‑back cotton and distinctive graphics justify the cultish following—and the price. If you want statement loungewear that feels bespoke and breaks in beautifully, this is the apex.
2) James Perse
Typical spend: tees £70–£120; sweats £150–£250
James Perse delivers Californian minimalism at its most refined: garment‑dyed Supima cotton, softly structured jersey and cashmere‑blend knits that drape rather than cling. The palette is muted, the silhouettes relaxed, and the finishing impeccable. It’s a quietly luxurious take on everyday comfort.
3) Lunya
Typical spend: sets £180–£320; separates £90–£160
Designed for elevated downtime, Lunya is known for washable silk, temperature‑regulating knits and thoughtfully engineered details (flat seams, no‑twist waistbands). If your loungewear doubles as sleepwear and you’re partial to premium fibres that are easy to care for, Lunya overdelivers.
4) Vince
Typical spend: slouchy pants $140 - $160 ; Tees and comfy tops $70-$150
The designer origins of Vince are the coastal vibes of Southern California, an American contemporary clothing label headquartered in New York they began life in Los Angeles. Known for luxury basics, super high quality knitwear in recent years they have expanded the range to include gorgeous sweats, and comfy casual basics. Described as "quiet luxury" with no logos or external branding they remain one of my favourite on the higher than middle priced brands for loungewear.
5) The Mayfair Group
Typical spend: hoodies £110–£140; joggers £110–£140
Oversized fits, heavyweight fleece and affirmational graphics are The Mayfair Group’s calling cards. It’s street‑leaning lounge with a positive spin, often released in drops. Expect cosy, boxy silhouettes and a slightly weightier hand feel than your average sweat set.
6) Vuori
Typical spend: joggers £90–£120; hoodies £100–£140
The performance‑lounge hybrid. Vuori’s DreamKnit and technical fleece fabrics are soft yet robust, with four‑way stretch and excellent recovery—ideal for travel, light training or long haul days. Cuts are modern‑athletic; comfort is immediate out of the bag.
7) Sundry
Typical spend: tees and knits £70–£110; sweats £90–£140
Sundry channels sun‑washed, slightly playful SoCal energy. Think soft cotton blends, cheerful stripes and relaxed, feminine silhouettes. It’s easy weekend wear with gentle colour and a broken‑in feel, without tipping into novelty.
8) American Vintage
Typical spend: tees £45–£80; sweats £90–£140
Despite the name, American Vintage is a French label beloved for feather‑soft basics, slubby cottons and airy knits that pair perfectly with US casualwear. If you prize texture and simplicity at a fair price, its tees and sweat sets are everyday heroes.
9) SKIMS
Typical spend: ribbed separates £30–£70; cosy knits £60–£110
SKIMS brings inclusive sizing and smart fabric choices to lounge: buttery ribbed cotton, boucle‑style cosy yarns and easy mix‑and‑match separates. It’s the most wallet‑friendly on this list and excels at layering pieces that move from sofa to errands.
10) Helmut Lang
Typical Spend; sweats $100 and cosy jumpers $100-$200
Whilst out of New York not Los Angeles, no loungewear list would be complete without including Helmut Lang, known for its minimalist utilitarian aesthetic, sharp tailoring and the pioneering role it played bridging the gap between high fashion, street wear and subsequently loungewear. The fabrics selected are second to none for comfortable, quality and durability.
How to choose
- Fabric first: For cloud‑soft warmth, look for brushed fleece (Free City, Mayfair, Sundry). For drape and polish, try garment‑dyed jersey or cashmere blends (James Perse) or washable silk (Lunya). For versatility, Vuori’s technical knits are hard to beat.
- Fit and mood: Minimalist neutrals (James Perse, Lunya) versus graphic statements (Free City, Mayfair). Athleti‑casual (Vuori) versus fashion‑forward cosy (SKIMS).
- Value: If you want luxury feel at mid prices, Vuori and Sundry are sweet spots. For entry‑level, SKIMS and American Vintage deliver strong basics without the premium tag.
Method note: Ranking reflects average full‑price spend for core loungewear pieces from each brand’s current collections, excluding sales and limited collaborations.