Edna Moss / 13 May 2025 / Categories: Shops, Clothing

A Visit to Jacquemus On Bond St

It was as a luxury shopping experience should be - bloody marvellous

I don’t buy a lot of clothes, books yes, clothes no. My style is non style, I like secondhand, boho, vintage. I wear an Afro so I like easy and free when it comes to dressing.

My favourite luxury brand is Jacquemus. I like a hat, my hair is crazy so I often need one. I like the incognito feel of a hat, like some people like sunglasses and the JACQUEMUS Les Classiques 'The Artichaut' Bucket Hat has been on my radar for a while. RRP retail about £130 expensive I know.

They have also brought out another one similar the Le Bob De Nimes embellished linen and cotton-blend bucket hat at even more £220 and I wanted to check it out.

The hats come in 4 sizes 56, 58, 60, 62 cm when you are spending a couple of hundred quid I guess the fits important. I have been tempted to buy one online a bit cheaper but decided to have the experience in store instead.

For my birthday in April my boyfriend took me to London to the Jaquemus store where I was treated to the whole experience, tried on all the hats, I didn’t feel bad lapping up the luxury service as we knew we going to buy a hat.

Simon Porte Jaquemus grew up in the South of France, somewhere I’ve spent a little bit of time and somewhere I absolutely love, I speak a little French and enjoy a Gitane (filter less cigarette) perched on a stool at a tabac counter when I am there sipping the thick sludge they call cafe. I feel an affinity to the playful cheeky aesthetic even though I can’t afford it.

My experience in Bond st was exactly that an experience. I was a little nervous going into a shop like this however we were welcomed like we were millionaires. It was lovely and really warm and genuine. I could have got my hat online for less, secondhand, although for something like this I didn’t want to risk ending up with a Chinese fake.

So I stepped over the threshold of the store with intention.

The staff were great, not pushy, we were drawn in to the brand and left with a small piece for a price.

I think this is what we are missing when we just get what we want immediately. The moment, the experience. I have wanted the Jaquemus hat for a few years.

I do love my new hat although I loved the experience of getting it from the shop more.

It’s a memory I will treasure everytime I pop my perfectly fitting hat 58cm bucket hat in dark demon navy on my head. It comes in 7 gorgeous colours.

The hardest part was picking which one to have. Thanks to the staff at Jaquemus for making our visit to your shop so special and fun.

It was as worth every penny.

The gorgeous London Jaquemus store is open 10.30am -7pm Monday to Saturday and 10.30am to 6pm on Sundays