Jenny Smith / 09 March 2025 / Categories: Product and Brands, High Street Brands

Alo Yoga shop

A wonderful retail experience in London

I bought a pair of Alo yoga leggings a couple of years ago online. I really loved them; nice and long in the leg and fit me really well. I wasn’t familiar with the brand at the time. I just liked the design, they were interesting and a little bit unusual.

Fast forward to my weekly visit to Maddox St, W1 and I noticed walking from the tube a gorgeous big window display on Regent St. I don’t know how long the Alo store on Regent’s street has been there; I had time so decided to have a peek inside.

This shop Alo yoga on Regent street is possibly one of the nicest shopping experiences I’ve ever had. When I walked in to the shop I didn’t really know much about the brand when I walked out I was a wealth of information. The amazing oasssionate staff filled me up and all for the price of a cute baseball cap. £40.

Mine black with white writing was in the sale, a long peaked baseball style cap. The two new styles are both snap back. A district trucker cap and off duty cap which include the new limited edition colour, spruce green also comes in black and white but with the same colour stitching instead of contrasting. The price is £58 for the off duty, £68 for the district trucker, higher sit in the head with a mesh back.

More than just a shop you can get involved in IRL (in real life) yoga sessions for £10 a go.

I didn’t sign up as the timing wasn’t right for me but the staff were super passionate and well informed and also told me about the first alo studio shop space opened in 2023 on the Kings Road in Chelsea. Who knew.

I am planning a visit to 33 King's Road, London SW34LX very soon for the next scheduled alo sanctuary.

The next Alo sanctuary in London is scheduled for ???? and costs ????

The experience in the shop was amazing and I was inspired and I did shop however when I tried to get involved I discovered most of the classes and groups are in the US and then when I looked further I found most were closed to new people.

With customers online alleging the alo community is fake and just to drive sales and the only added value was for social media influencers with over 100K followers.

On the alo website there are currently absolutely no upcoming events scheduled. And in the Alo studios section where classes are detailed it appears the only Alo studios currently active and open are in the USA, Georgetown and Williamsburg. The Pacific Palisades studio in Southern California is currently closed because of the fires in Los Angeles.

So disappointing to discover alo as a brand not quite living up to all the wellness and community hype after such an uplifting positive experience in store.