The sweet allure of Amazon Prime TV, the digital cornucopia that promises a world of entertainment at your fingertips, only to slyly whisper the siren's call of additional fees once you've sampled its vast buffet of content. It's like stepping into an enchanting library where every book is yours, until the librarian says, "Oh, you like the classics? Those are in the 'extra cost' section."

Imagine, if you will, a sprawling amusement park named "PrimeWorld." When you first arrive, your eyes are dazzled by the myriad of rides and attractions, all included with the price of admission. You ride the "Binge-Worthy Series" rollercoaster until your cheeks ache from smiling, and you float gently through the "Movies You Forgot You Loved" lazy river. But as you delve deeper, you notice a VIP section called "Amazon Channels." It's like the park's hidden treasure chest, gleaming with the allure of "premium" experiences.

As you navigate the park, the park itself seems to get to know you, observing your every giggle on the "Comedy Express" and every scream on the "Thriller Thrill-A-Thon." It starts to whisper sweet nothings about your favourite genres into your ear, gently nudging you towards the VIP area. "Oh, you enjoy a good mystery? Have you tried 'Sherlock' in the 'BritBox' area? It's just a small upgrade from your usual ticket."

Before you know it, you're handing over extra coins for the "HBO Rodeo" and the "Showtime Hoedown." But, oh, the joy of discovering a new show or an old favourite that you didn't even know existed within the vast expanse of the park! It's like finding an Easter egg hidden in plain sight, a delightful surprise that makes you feel like you've uncovered a secret.

The art of content profiling is a curious beast, indeed. It's like the park's AI mascot, a digital Puck, placing a hand on your shoulder and saying, "Look here, dear user, at this shiny new show tailored just for thee." It's designed to keep you engaged, to expand your horizons, and, admittedly, to coax a few more coins from your pocket. Yet, it's also a dance of give and take. With each "extra" subscription, you're essentially casting a vote for the types of content you want to see more of. You're shaping the landscape of the park with your very own preferences.

So, as you navigate the winding paths of PrimeWorld, remember that you're the master of your own experience. The VIP sections are there to entice, but the heart of the park remains open to all. And who knows? You might just find a new ride or two outside the VIP zones that become your next favourite. After all, the joy of discovery is what makes the park so magical in the first place. Just keep an eye on your wallet as you whirl through the "Free-With-Prime" carousel, lest you find yourself on the "Surprise-You-Owe-Us" merry-go-round.

I guess for most, the idea of paying a monthly subscription to watch unlimited TV and movies, is an amazing concept to get you hooked in but for me changing the goal post by profiling what you watch to then suddenly charge extra for the privilege, is not that ethical or transparent. I would prefer one monthly payment to include everything and maybe pay extra for new movies but not black and while classics, 50 years old!