St John’s Wood Wine Shop is a real neighbourhood gem and easily one of the best places in the area to buy wine, whether you’re a casual drinker or someone who genuinely enjoys exploring different regions and styles.

The shop has an excellent core focus on French wine, with a thoughtfully curated selection that spans everyday bottles through to more special finds. What really sets it apart, though, is how confidently it goes beyond France. The range includes well-chosen wines from Portugal, Spain, Italy, and New Zealand, giving you plenty of variety without feeling overwhelming or generic.

One of the shop’s biggest strengths is the staff. They are knowledgeable, friendly, and genuinely happy to help, whether you walk in knowing exactly what you want or have no idea where to start. They take the time to ask the right questions and guide you through the shelves to find the perfect bottle for your taste, budget, or occasion—without any pressure to overspend.

It’s easy to see why so many locals become regular customers. The wine offers are consistently good, and the recommendations are reliable, making it a place you can trust rather than just another wine shop. You leave feeling confident in your choice, often with something new to try and a sense that you’ve discovered a bottle you wouldn’t have found elsewhere.

Overall, St John’s Wood Wine Shop combines a strong international selection, fair pricing, and excellent service. It’s the kind of place that rewards repeat visits and quickly becomes your go-to for quality wine and honest advice. I always go here for something a bit different and exclusive. They never fail to impress especially for rums.