Margaret Clayton / 13 April 2025 / Categories: Food & Drink, Product and Brands, Brands, Food, Corporate Brands

Canó Water toast to doing things differently

A new kind of watering can

For centuries we've tended our gardens and our land and ourselves using vessels for water. Now there's a new kind of watering can.

Don’t you just want to shout it from the rooftops when you go to a business you buy something normal that you buy every day but it comes in a way that is just inspirational. I love that. I love discovering companies taking on challenges and doing things differently and I love it even more When I’m supporting a business that is educating me by selling me something I buy every day in a different way.

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Welcome to Cano water. And this is not your average watering water can. There are so many advantages to buying your water in a can, stays way cooler for longer for a start and yet I don’t know what the percentage is but it’s high of bottled water to canned in distribution, plastic bottled water is still how most water is delivered to the consumer.

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It takes a long time to turn the ship around, especially one as big as the colossal tanker that is the global plastic pollution problem.

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When I think about this I think about a book someone bought me a long time ago called “chicken soup for the soul” which was a compilation of short stories written by different people. Inspirational short stories to change the way you think about things. One of the stories was about someone observing someone else tackle a seemingly impossible task, moving beached whales massive creatures, one by one back into the water and how the person observing this almost futile act of kindness because there were so many whales and no time to save them, asked why are you bothering you just can’t make a difference. The memorable line at the end of the story was “well I just made a difference to that one” as one was saved.

As I popped open my Cano water can which I bought from the Mexican food chain tortilla, congrats to them for thinking outside the box, I too thought I just made a difference so thank you tortilla for buying Cano water and selling it to me so I could write this and share my thoughts about how we can all make a difference. We can all be part of the chain of change in tiny ways. Even if it’s infinitesimally small because small changes add up.

The only difficulty I have now is where to buy the ethical water as Amazon seems to have the market. I guess by going direct to Tesco or Ocado.

It is the one thing that drives me crazy when small ethical and sustainable brands are forced to use the Amazon platform to reach their customer. Kinda defeats the object to end up there for me. I won’t buy on Amazon sorry Cano Water it doesn’t gel for me with your sustainability message.

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Hopefully soon everyone will be shopping directly from here on Poopsnoop affiliate marketing program, clicking a link to buy from my snoop taking the business straight back to Cano Water.