The Magnum classic vanilla ice cream sticks are currently on sale at Waitrose regular price £3.40 for a pack of three but for the cost conscious currently £2.75, working out at less than a £1.00 a lolly so we decided to give the higher priced “luxury” option a go and compare to the one we normally buy, the the Coop brand milk chocolate vanilla ice cream sticks.

And I have to say the Coop version at £2.30 quite a bit cheaper even when not on sale, I’ve found them for as low as £2.00 for a box of three is way better if you are not looking for an overpowering sugar fatty fix.

The chocolate on the magnum is much thicker and the icecream way more sugary and sickly than it’s cheaper generic alternative but we found ourselves picking off the chocolate and offering it to the children who actually refused to diluted the sugar fix experience. The chocolate tastes more like an old gimmick chocolate sauce product we used to squeeze out if a bottle that would then form a solid chocolate coating when it hit the ice cream but the quality of the sauce was well not the best.

The magnums are not massive but for us they were super sickly. Even the dog turned her nose up when offered a taste as it dripped off the stick.

The ones from the Coop are way better. The ice cream is better in my opinion, and even though the chocolate coating is thinner the quality and taste of the chocolate is more luxurious and way less sickly.

This is definitely one example of the cheaper unbranded alternative being actually the superior product.