Pizza lovers, Italy lovers, Italian movie lovers, Italy lovers in general, listen up. I cannot think of a brand that has hooked me in so completely if I owned a food brand I would want it to be just like this one.

Crosta & Mollica have conjured lifestyle and imagination, a story of style in the marketing and imagery in a way I can’t really remember any brand food ever doing before. It makes me think of the Margin Call quote, I paraphrase, if you want to be successful be the smartest or the first.

Even the packaging is a treat, a testament to the art direction and creative team, the back of the box as inviting to regard as the front displaying the food they are selling.

Meals on the go, ready meals, super market fast food, not easy to shift the publics mindset and imagination but with creative campaigns and beautiful photography Crosta Mollica have done for ready made pizza what Peter Mayle did for Provence.

Imagination is a powerful thing. In the past when I thought about frozen pizza I imagined tasteless pieces of cardboard with not enough topping in packs of six or eight emerging from months spent on the freezer, covered in white dust, a desperate last resort because you hadn’t been to the shops and then a root around, extra cheese, vegetables, tomatoes, anything to put on top to try and make the base a little more appetising.

Enter stage left Crosta Mollica, we started on the two in a pack margaritas which are truly stupendous, the best frozen pizza you’ve ever eaten, so good you won’t care about the price in the knowledge it’s cheaper and better than takeaway in most small towns and cities outside London, of course there are exceptions. But finding crispy base that tastes like it’s been made in a proper pizza oven even in a restaurant can be challenging.

Then we moved onto the larger sized Florentine, combining the flavours of mushroom, garlic, spinach in such an amazing way eating it makes you want to book a trip to Italy and sit on the water at somewhere like O magazin in Portofino. This food inspires travel for sure. I even love how their Instagram feed is curated and love to see all the amazing lifestyle shots, the fashion, the relaxed lifestyle, it’s so stylish and right up my street.

I cannot think of a brand image that has got me hooked like this. Crosta Mollica is so special. They tell stories with their absolutely delicious supermarket food in a way that is modern, fresh and authentic. I absolutely love this brand.

There’s a film maker on Instagram who shoots marketing campaigns for brands like Gant @rj.bruni I always love it when these posts pop up, so creative and imaginative. For me this would be an advertising marketing match made in heaven. Crosta Mollica, the next time you want to hire a film maker maybe check this guy out.

Not Vegan I know. This food is that guilty pleasure for anyone working on a plant based diet. Pizza is the one food I have struggled to abandon. Maybe Crosta & Mollica are the only people capable of rising to the challenge of making a delicious plant based pizza.