Elizabeth Black / 08 April 2025 / Categories: Product and Brands, Skincare

Fig and Rouge Skincare Choice of Emma Watson

made in UK vegan skincare

Fig and Rouge have been a vegan skincare trailblazer since 2006. I have been plant based for a long time and vegetarian for a longer time. I cannot buy skincare in the main lane, some say cruelty free but it’s a fact if a brand is sold in China it is tested on animals as it is required by law.

When I am searching for anything including a Hyaluronic vegan lip balm I do my research to find under the radar more sustainable brands like Pamela Anderson’s vegan skincare brand Sonsie, who don’t have the massive ranges or marketing budgets of a Rimmel or Maybelline who easily put their products under our noses with glamourous and expensive ad campaigns that scoot over the less fluffy issues of lengthening mascara on puppies (figuratively speaking you get where I am going)

I only discovered Fig and Rouge by accident, not in an ad campaign or interview, not in intentional print at all. I saw it in an image of the actress, Emma Watson at the beach. Knowing she’s a massive advocate for sustainability and vegan herself Emma Watson has spoken about her vegan lifestyle in Vogue and the reasons behind her choice, emphasizing her commitment to animal welfare and sustainable living, I was intrigued and noisy about the skincare in the background I didn’t recognise.

If you really care about ethical practise and avoiding chemicals and parabens on your skin you have to do your own research and be prepared to pay a bit more. The mail order skincare business Tropic has a great range and possibly the best known affordable vegan skincare brand thanks to the army of independent representatives who sell it Avon style.

The price point of Fig and Rouge is higher and I’ve only tried the lip repair balm so far. They have since had a rebrand with gorgeous new 100% recycled packaging. Sadly this lip balm has gone the same way.

I paid about £30 for Fig and Rough Hyaluronic acid smart lips activ hero balm HA+ and it’s absolutely incredible if you are lucky enough to find one.

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The problem for me with most balms is the lips feel good while you are applying but once the balm wears off the lips feels dry again. Figs and Rough smart lips activ hero balm has the moisture trapping of hyaluronic acid, which does work better I think for a lasting improvement not just when applied.

My number one reason for writing this snoop is when I went to buy another one it’s been discontinued and I couldn’t find another replacement lip product from Figs and Rouge.

Lovely company, lovelier product that checks all my boxes on tackling the darker side of the beauty business. This time I have to buy Sonsie’s version unless Fig and Rouge have an alternative.