Fat Francis / 05 July 2025 / Categories: Product and Brands, Branded Products, Make Up

Fluff Up Brow wax from benefit it’s a keeper

The brow saga continues. You know that feeling when you’ve used a make up product for a while, you think it doesn’t really do anything and then when it runs out you continue to use the empty container. Yep that’s my experience with Benefit fluff up brow wax. I have to buy again. A product that does a job. When there are so many one time purchase products out there for beauty and make up lovers, suppliers experts out there it’s great to know about the ones that get us hooked, buying in and going out to buy again.

I was introduced to Fluff up brow wax at a promotional demo stand in a store, so for make up brands a friendly expert showing customers the benefit of the product without over selling or being pushy, solving problems and listening to the customer works. You got me benefit.

I have originally quite thick (until the bad salon brow experience) unruly brows that have become more wayward as I have gotten older so eventually I broke down and went in search of a product to tame and shape them.

I have been using the Fluff up brow wax for about 6 months. I didn’t think it was one of my beauty essential products until it ran out and I have found myself applying the brow wax even though there’s none left, like licking an empty mascara you love (I didn’t lick the brow wax) in the hope some minuscule amount of product is left lurking.

I am buying a new one today. I photographed my Fluff up brow wax next to my also empty Dior colour reviver lip balm. Another product I have to break down and replace as this product I have scraped out right down inside the lipstick case until there is literally not a scrap left.

Funny how like our clothes where there are just some things we wear on repeat and others that never ever come out of the wardrobe my over flowing make up collection is the same.

Hundreds of make up one time purchase mistakes over the years and then a few products like Benefit fluff up brow wax I use, sorts out a problem and now I cannot be without.

Thanks benefit for the kind brow lady who put me onto this.

I think when make up brands go back to demoing, entertaining masterclasses and listening to your customers instead of just selling you’ll have so many more happy customers, not just for the one off purchase that stays in the drawer, but customers repeat buying for life. As money gets tighter make up lovers don’t want to waste money on another mistake. If that happens with any brand psychologically it puts me off. No one wants to feel like they got sold something that doesn’t work and with make up especially you cannot return something once you’ve tried it if it doesn’t work for you.

Fluff up benefit wax costs £26.

I apply in the morning and it holds my brows in shape all day. No need to reapply. Doesn’t feel sticky or hard in anyway. Brows feel perfectly natural just groomed and in shape instead of drooping down and closing the eye shape.

When I bought mine precisely my brow wax from benefit wasn’t available which seems to be exactly the same product but with colour for the same price which I might try. It could cut out the eyebrow pencil stage of my routine, this product is the same price £26.