Shirley Yanez / 05 July 2025 / Categories: Brands, Branded Products, Hair Care

L'Oréal Paris Preference Hair Colour In A Box

Hair dye

L'Oréal Paris Préférence, a world where vivid hues dance with the light to reveal a symphony of stunning reflections. This is not just hair colour, but a celebration of luminosity that transforms your tresses into a canvas of glowing artistry. The secret behind this enchanting glow is the meticulous blend of light-reflecting dyes, crafted to capture and reflect light like a precious gemstone. Each strand of your hair becomes a delicate thread of shimmering beauty, weaving a tapestry of colour that is uniquely yours.

Imagine the moment when you step out into the daylight and your hair comes alive with a vibrancy that turns heads and stops traffic. Préférence understands that true beauty is not just about the color itself, but the way it interacts with the world around us. With each stroke of the brush, these dyes imbue your hair with a magical quality, a soft luminescence that seems to be born from within. It's like having your own personal sunbeam, casting a warm glow on even the most ordinary of days.

But the magic doesn't stop at the salon door. L'Oréal Paris Preference is committed to preserving this vibrant allure for weeks on end. Their innovative translucent gel technology forms a protective veil around each strand, locking in the vivid pigments and ensuring that your hair colour remains as bold and brilliant as the day you first set eyes on it. The included shine protect conditioner is your hair's new best friend, infused with a UV filter and a cocktail of Vitamin E derivatives to shield your tresses from the damaging effects of the sun and environmental pollutants. Think of it as sunscreen for your hair, allowing your colour to shine on, untouched by the fading hands of time.

And let's not forget the pièce de résistance – the shine oil. A luxurious elixir of precious flower oils, it's like a love letter to your hair, nurturing and enhancing the natural tones of your new colour. Massage a few drops into your locks for an instant pick-me-up, and watch as the light bounces off like a thousand tiny prisms. It's like adding a touch of fairy dust to your morning routine, leaving you feeling nothing short of enchanted.

I have been using this hair product for many years on my blond hair and it has saved me a fortune. created in the 1970’s, Preference has over 50 years of creating at home hair colour proven to give you a fade defying- multi-tonal colour result. I use 01 very, very light blond and most people ask who does my colour. Fantastic product I highly recommend.