Frank Black / 04 December 2024 / Categories: Brands, Branded Products, Food

Innocent Smoothies

My favourite is Banana, Pineapple and coconut

My kids tell me there are two companies I should invest in the first is Rizla and the second is innocent.

Do you remember the Covent Garden Soup Company, fresh soup in a milk carton that came and went, well innocent is the same kind of small start up idea blending fruits to make delicious healthy concoctions marketed initially for children I suppose and then the rest of us were hooked.

They’ve been around a while now, started in Cambridge in 1998 from an office, one room the founders Richard Reed, Adam Balon and Jon Wright called Fruit Towers, I liked the story.

Like Richard Reed I too was born in West Yorkshire in 1973 before moving to the North East as a nipper so I do feel some kinship.

The drink is a cross between dessert and a pick me up. It’s thick and cold I love it from the bottle straight from the fridge. slips down with a citrusy tangy shudder. I cannot say more except I absolutely love it. Refreshing, satisfying, light, the perfect accompaniment to breakfast cereal or with a pastry mid morning.

The time I like it best is late, before bed instead of a hot drink, not a massive glass, just a couple of shots.

Kathleen does complain how much I get through at £3.90 a bottle, it is a luxury so I try to limit to two a week or stock up a few when it’s on offer. Don’t try to freeze it, it doesn’t come back the same.

They do make a few other flavour combos, there’s a mango one, a blueberry one, a strawberry banana and a kiwi one but for me nothing tops the banana pineapple.

Although saying that we have bought innocents mixed fruit little cartons in packs of four for the kids lunchboxes, it’s a green box and these are really good too on the go.

There are loads of other smoothies and raw juices out. I haven’t tried one that beats this one for me on value, taste, texture and company ethos.

Thanks Innocent. A job really well done.