Poppy / 04 June 2025 / Categories: Product and Brands, Clothes

James Perse Made in the USA

My favourite go to brand for T shirt staples

I have probably got over twenty pieces of James Perse in my wardrobe and half I’ve bought secondhand.

It’s probably my favourite go to brand for cotton staples.

Everything they make is fantastic so it’s very unlikely you’ll ever make a mistake shopping at James Perse. When I go in store my biggest problem is I like and want everything.

It’s all simple, plain colours, basics but luxury because of the divine textiles they choose whether it’s the finest stretch elastane cottons or slug cottons for a comfy relaxed fit.

There are a couple of shops in London one on Dover st, the address 30A Dover St, London W1S 4NB in the west end off piccadilly and this one on Walton st in Brompton Cross Village.

It’s a California brand, born in Los Angeles and the beach and the ocean are definitely inspiration for the collections, light comfortable relaxed and sustainability is at the heart of everything they do.

James perse have fought hard to combat a garment district in Los Angeles paying the workers making clothes by the piece instead of by the hour and exploiting them with poor conditions and low wages. This is a change I am happy to support and why you might have to pay a bit more for the James Perse label.

James Perse drew inspiration from his Dad’s store Maxfield growing up and in 2003 he opened the first James Perse store in LA. In 20 years the brand has becomes a global success, more of a testament to positivity, and an understanded bohemian yet totally modern chic I love.

If you are in search of the perfect body con dress, vest t shirt long enough to cover, a cool go everywhere, wear with everything jacket or pullovers and sweatshirts you’ll never want to take off James Perse has got you covered.

For Londoners as well as two lovely west end stores there’s an amazing concession in Harrods department store where you find a well curated offering for men and women a representation of the whole brand.

I cannot think of another brand that can touch James Perse for quality and ethics in equal measure.

It’s a store I cannot go into without coming out with something absolutely divine so try to limit myself to once a month so I don’t go broke.

The kind of every day clothes everyone needs, a style that transcends age or gender.

Pure magic for me.