Lily Blacker / 13 April 2025 / Categories: Product and Brands, Skincare, Hair Care

Oway Glossy Nectar Hair Serum

Vegan cruelty free hair care goes plastic free

Twist'n Curl is the new range from Oway. Never before has a haircare brand specialised in curly Free-flowing energy unleashed:

Oway are celebrating our natural curls.

I used to go to a hair stylist in market Harborough Luke Shah at The Attic for a while a few years (until we fell out and not because he wasn't a good hairdresser, I made a mistake)

It was Luke who introduced me to this better than your average range of hair care skincare and lifestyle products from bologna Italy a company that have evolved over almost 100 years and is steeped in passion and history and now pioneering a fully vegan approach to self care, completely eliminating the use of plastics.

As someone who gave up eating meat a long time ago and tried to move more to completely plant based since Covid the values held dear by Oway allign well with me.

When you go to the Oway website, a rebrand on Rolland a company that began in the 1940 you'll see whilst not so well known in the UK they have over 400 gorgeous hair salon locations across Europe and two vast flagship stores one in Bologna and one in Munich.

Sadly for me the hair products aren't available anywhere else locally only The Attic hair salon in Market Harborough. I did get someone else to go in for me, secret shopper and unless they knew somehow it was for me and wouldn't serve her even they have had problems sourcing from Italy since covid and Brexit as it was out of stock.

Aside from the smell, which is quite potent the product is wonderful. It's light, you hardly need any at all and it'll deal with any kind of frizz or flyaway. And even better you don't get any residue or weight on your hair and can use it the next day and probably the day after before you have to wash your hair or notice any product build up at all.

The only issue now is where to buy it. It's £24 for 50ml on the Oway website.