Reformation! The darling of the sustainable fashion world. Since they strutted onto the scene in 2009, they've been turning heads with their chic, eco-conscious designs that make looking good and doing good go hand in hand. Imagine a brand that not only dresses you fabulously but also makes the planet swoon with every stitch. That's Reformation for you!
Their mission is as clear as their conscience: to bring sustainable fashion to the masses, and boy, are they on a roll! By 2025, they aim to be Climate Positive, which means they'll be giving more love to the environment than they take. It's like having a carbon footprint so tiny it's practically invisible to the naked eye! And by 2030, they're aiming for a full circle, baby—everything they create will be part of a circular fashion system, ensuring that your fabulous outfits can keep on giving life after life.
At the heart of this green revolution is their Los Angeles factory, a veritable wonderland where garments are crafted with care and innovation. Picture a place where sustainability meets style, and the result is a collection that whispers sweet nothings to both your wardrobe and the planet. But it's not just a one-factory show—they've got a global network of partners in on the action, helping to weave the magic of sustainable fashion across the globe.
What's more, their clothes are made by great people. They're all about fair labour practices and making sure that everyone involved in the creation of their garments is treated like the Rockstar's they are. It's like each piece of clothing has a little story of love and respect sewn into it.
Their clothes? Oh, they're not just good for the Earth; they're downright heavenly on your skin. From flirty dresses that flatter every silhouette to jeans that hug you like a pair of organic, well-worn-in second skin, Reformation's got you covered. And let's not forget the accessories that add the perfect finishing touch to any ensemble, all while reducing waste and minimizing their environmental impact.
But it's not just about the clothes—it's about the movement. Reformation is a brand that's as cool as it is conscious. They're shaking up the industry with their transparency and their commitment to pushing the boundaries of what's possible in terms of sustainable fashion. They're like the cool kids of the block, except everyone's invited to the party, and the dress code is "look amazing, save the planet."
I just ordered my first piece from this brand because I love their story and credentials so wanted to support them. The long sleeved T shirt that coat £85 arrived and I was so pleased with the recycled packaging and the presentation, fast delivery and quality of the fabric, the only problem? Too short in the body. This snoop has to be a rant not a rave only because once again, the brand have not thought about making their garments for those who don't want to show the middle part of the body. Everything was amazing except for the ill thought out fit.