I’ve seen the expensive walkers advertising campaigns for the World Cup, with a whole host of stars, David Beckham, Lionel Messi, telling guests at an amazing millionaires house party to watch the football they can’t come in without a bag of Walkers. It’s pretty funny in America where they don’t sell Walkers and Lays (owned by Pepsi the same parent company is the number one chip) they also make a joke of the distinction in the advert. I don’t know what the campaign cost for No Lay No Game.
The exact, official production budget for Lionel Messi’s World Cup advertisement with Walkers/Lay's (specifically the flagship “No Lay's, No Game: The Most Epic Watch Party” campaign) has not been publicly disclosed by PepsiCo, though experts estimate the overall campaign strategy and star-studded talent fees to sit within a $100 million "barrier to entry" framework.
The joke really, it was a way cheaper old fashioned form of marketing that made me purchase. Word of mouth, an excited smile from someone I know and trust. I almost wish it was an independent small crisp company she had recommended. I wouldn’t normally by Walkers because they are everywhere and for me don’t stand out for flavour or quality especially, until now.
It’s amazing how quickly you can shift from a product and brand you buy all the time,
In this case Waitrose Mini popadoms which we all love in our house to Walkers Sensations lime and coriander, a Mexican twist on an Indian staple which can be enjoyed either with a curry and the usual mango chutney or spicy lime pickle or salsa and guacamole.
Don’t ask me how they just work.
Interesting in this case how a personal recommendation can turn you onto something.
A lady I know in my local supermarket told me about these. She was raving so excitedly sharing she’d had them the other evening with a few cold beers, I had to try a bag.
Not one to usually get over excited about a bag of crisps these are superb.
Like a cross between a prawn cracker, very light and melt in your mouth crispy with a citrusy flavour that literally made us fight over the last handful and left us wishing I’d bought more than one bag.
Try them immediately. Delicious on their own or with dips and a cold drink.
I wouldn’t normally pay almost double for a bag of branded poppadoms, £1.30 for Waitrose mini poppadoms, £2.50 for the walkers version, they have to find the $100,000,000 somewhere to pay the stars but in this case they are worth the price.
We all loved them.