The Lore of the Land – Where Rustic Charm Meets Refined British Dining
Tucked away in the heart of Fitzrovia, The Lore of the Land is more than just a pub — it’s a statement of style, substance, and quietly confident British hospitality. Owned by film director Guy Ritchie, this multi-level gem blends old-world character with modern culinary precision.
From the moment you step inside, there’s a distinct sense of craft and care. The ground floor pub has a warm, traditional feel — exposed brick, low lighting, and a laid-back vibe — but it’s far from your average boozer. Here, you’ll find house-brewed beer and wine, giving the place a unique edge and a hyper-local charm that’s hard to fake.
Upstairs, the first-floor restaurant delivers on the promise of modern British cuisine with flair. The menu changes with the seasons, spotlighting carefully sourced ingredients and thoughtful technique — rustic, but refined. It’s the kind of place where you might order a Sunday roast and be surprised by how elevated and expertly executed it is. Even the sides feel considered.
Tucked even further away is the “Rhed Room”, a private dining space that oozes atmosphere and discretion — perfect for intimate gatherings or small events that still want the buzz of a central London location, with the privacy of a country estate.
It’s clear that The Lore of the Land reflects its owner’s cinematic sensibilities: strong visuals, attention to detail, and a respect for tradition with a modern twist.
The Lore of the Land isn’t just another celebrity-owned venue — it’s a genuine celebration of British food, drink, and hospitality, served with authenticity and care. Whether you're after a quiet pint, a standout dinner, or a private dining experience that feels both relaxed and refined, this Fitzrovia spot delivers on all fronts.
Shirley Yanez
I am the CEO of Venus Cow A made in England ethical fashion brand based in Leicester. I love good food, films that have a true story, affordable luxury and making brands accountable for their behaviour. I love all kinds of music including Rock, Opera, R&B and classical. When I travel 5 star has
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I love good food, books and films that tell a true story behind them. I love affordable luxury and making brands accountable and more transparent. I love all kinds of music, including Rock, Opera, R&B and classical. When I travel 5 star, it has to be 5 star, including good food, comfort, good sheets and no kids in the pool. I love well made clothes and hate fast disposable fashion. I am well travelled and my favourite places include Marbella, Portofino, St Tropez, LA and Paris.
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