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From Facebook to TikTok: The Super App Is Coming
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First came Facebook, then Instagram, moved over to TIKTOK, Maybe Medium or Reddit; NOW the Super App is on it’s way

First came Facebook, then Instagram, moved over to TIKTOK, Maybe Medium or Reddit; NOW the Super App is on it’s way
Holly HY 20

First came Facebook, then Instagram, moved over to TIKTOK, Maybe Medium or Reddit; NOW the Super App is on it’s way

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Where do we go online when everything else isn’t working? Pinterest? Tripadvisor? Or Poopsnoop?

I am not an expert but, Katie Ramsey Head of Fin Tech Trade for His Majesty's government is predicting we'll see Super App communities emerging in the UK within 24 months, similar to platforms like WeChat and Carrot in South Korea where millions of users do everything from one app from banking, to e-commerce, to booking flights or an uber, to ordering a takeaway.

When you look at social media from your living room, communities like Her campus or Pop sugar, with 10s of thousands, sometimes millions of people following, do you feel like “that’s all great but what about me” “sitting here having just eaten half a packet of chocolate hobnobs looking into a world of perfect looking people like coach Mei and Shen on Instagram promoting Asian Pilates, a women girl who says she’s 53 but looks 27. I’d struggle to relate to this at 44 let alone 53, or my real age 60.

Then I think about the Danes banning social media for kids under 15. I asked a friend of mine what she’d do if she had to take the phones off her three kids, she said it would be impossible, they’d tell her they were breaking the law.

And I think that’s what’s wrong with social media, we watch from the sidelines, like watching a football match or a game of domino’s, it doesn’t matter what it is, but it’s not us participating, included in the action, unless maybe you are a teen on Snapchat dissing your mates. What's app groups for the post teenage crowd are much more voyeuristic than participation I have found although community groups on WhatsApp app can be useful for immediate cries for help from say a shoplifter or if you are suddenly in need of a cat carrier for an unexpected trip to vet with an animal you are looking after. 

When it comes to more widely used platforms like Facebook or Instagram, how many times have you shared a post for someone and received no thanks, posted a comment that’s never acknowledged or replied to.

And even better or more startling now, realising when you maybe do get a reply it’s not actually human but AI generated.

Recently I was so excited someone was actually engaging with me on social media I began a happy vibrant conversation and then saw the responses were coming thick and fast, within seconds and with spelling mistakes, the robot that initially conned me was now malfunctioning.

The crash was palpable.

And the realisation that the artist, sports personality, movie star you admire, adore, idolise, support by; watching everything they are in, liking every post/move they make, going to watch them play, or buying every record they make, doesn't see you at all. They are not your friend. They don't see your efforts and if they do, they certainly don't engage with you, you might be crazy, a stalker, someone who open that door and they'll never get rid of you. They just need you doing what you are doing to keep their engagement stats up and the money rolling in. Let's not forget social media is a business driven by all our free content and engagement.

A friend of mine told me there’s no happiness to be found in following from the outside, you have to be in the game, having the experience for yourself, I guess the difference between being courtside and watching on TV, no comparison and then again actually picking up a ball or a racket, jumping on a ski lift or getting out on an ice rink, whatever it is you like to do, riding the waves, riding in a speed boat or being pulled behind one, it’s the taking part that matters.

I have been very unsuccessful on social media, both as a poster and as a follower. I’ve failed in both regards, whether it be posting every day or watching, liking commenting everyday. It’s actually got me nowhere. I even resorted to buying followers at one point, I couldn’t build a following on my own, despite my best efforts but that didn’t work either. I discovered when you purchase followers the social media algorithms like you less.

I saw a report in the news this week about how TikTok account holders selling dangerous unapproved weightless injections were getting real weight loss influencers accounts shut down because they were warning followers about the dangers of the said fake weight loss injections not even approved for sale or use.

It made me think about how these platforms actually gain traction and the poor people, in this case desperate to lose weight are being peddled something that could potentially harm them, one user reported coughing up blood, and the money involved is so high they’ll stop at nothing, even threatening other users, to keep the racket going.

I joined Poopsnoop because regardless of who does or doesn’t read my content I know it’s only published when it’s been moderated and approved by a member of the community, that’s because when it’s published I get paid so it has to be deemed authentic, helpful and worth reading.

This platform is in its infancy, but unlike its predecessors Facebook, Instagram and TIKTOK, Poopsnoop (like Christian Laboutin famously said of his shoes) is not for everyone.

Poopsnoop is only looking for the very best content creators, the content creators who believe social media should be better, more fulfilling, more inclusive. Content creators who share, like and give back to the community. Content creators who recognise building a viable sustainable community is about being part of that community, participating, acknowledging, paying forward and giving back.

If like me you are sick of failing on your current platform and want to become human again online join this exclusive club of mavericks, ranters and ravers, happy to do the work, but wanting something, some reward, back in return. A community where no one care’s what you look like, just what you think about anything.

Whatever you want to write about, whatever story you want to tell, there’s someone here who’ll read it, give you feedback, and who knows you might just get it published and get paid.

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Holly HY

Holly Yanez

Holly HY

Other snoops by Holly HY

Love clothes, life’s a journey, no pain, no gain. Dance is my favourite art form, love self expression and every kind of creativity. Handy with a steamer

Full biography

Full biography

The point purpose mission of Poopsnoop is to amplify the voices of the few to many. To disrupt. I love supporting small business and B corporations. Although these days you have to check as B corps get purchased by giants and still keep the B corp status. Not sure how but hey. Try hard not to over consume. Anti plastic bags, plastic bottles, fur and fast or convenience food. Gave up meat 19 years ago, gave up cheese, milk (given up cereal) and eggs after a health scare 10 years ago. Not totally plant based yet like Venus Williams I call myself a Chegan (a cheating vegan)

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ProsHow else do we promote and engage online
ConsVery difficult to grow an account organically

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