Shirley Yanez / 30 July 2025 / Categories: People, TV Presenters, Creative, Entrepreneurs, Writers, Business Leaders

Who is Shirley Yanez Founder Poopsnoop.com

CEO Social Entrepreneur

Early Life & Rise to Success

Born in Leicester in the UK in the 1950s and raised in poverty on a council estate, she struggled academically due to undiagnosed dyslexia and left school with no formal qualifications. Dyslexic. Despite this, her determination and confidence propelled her to found a financial headhunting firm in London during the 1990s, making her a self made millionaire by helping place traders and bankers globally

Fall from the Top

Disillusioned with her life of wealth, drugs, and superficial success around 2000, she invested her fortune in dot com stocks and moved to Hollywood, even marrying a stranger impulsively. Within months, the bubble burst and she lost everything

In 2005, a near death experience—marked by cardiac arrest and homelessness in Compton—changed her life drastically. This ordeal left her penniless and struggling for survival

Reinvention & Purpose

From these depths, she emerged with a renewed purpose: inspired by the teachings of Carl Jung, she authored The Mind Detective and The Worm Inside the Onion, chronicling her self-therapy journey toward authentic living

She founded Venus Cow Ltd, a British ethical fashion brand (known for its PBL Perfect Black Leggings), using profits to support her mission of providing free talk therapy for the homeless and addicted

She also created Poopsnoop, a social community platform for genuine, value-driven reviews of brands and services—shunning influencer marketing in favour of authenticity

Philosophy & Influence

Yanez redefined her life through self-discovery, mindfulness, celibacy (a choice she has maintained since 2005), veganism, and conscious living—prioritizing inner well-being over external validation. She is the author of three books. Her life coaching extends from television appearances (e.g. Trisha Show) to corporate CEO mentoring, and grassroots work with vulnerable people. Her message highlights the power of facing adversity to live a purpose-led life

Why She Matters

Her story is a powerful testament to resilience—rising from poverty without formal education, achieving massive success, and then reinventing herself entirely.

Through The Mind Detective her book, she offers a guide for internal reflection, challenging societal norms and encouraging self-authorship. She channels business toward social good, funding free therapy and supporting transparency in capitalism.

Key Aspect Highlights

Background Dyslexic, from Leicester council estate; no formal education.

Success Built a global headhunting firm, self made millionaire.

Crisis Lost fortune after stock crash and supernatural near-death event.

Rebirth Authored transformational books and founded ethical ventures.

Mission Life coaching; free therapy for homeless; ethical social platform.